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María Belén Prados-Peña
María Belén Prados-Peña
Other namesPrados-Peña M.B.
Verified email at ugr.es
Title
Cited by
Cited by
Year
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
S del Barrio-Garcia, MB Prados-Peña
Journal of Destination Marketing & Management 13, 10-23, 2019
1342019
The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce
A Molina-Prados, F Munoz-Leiva, MB Prados-Peña
Journal of Fashion Marketing and Management: An International Journal 26 (3 …, 2022
562022
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis
MB Prados-Peña, S Del Barrio-García
Tourism Management Perspectives 36, 100755, 2020
432020
Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure
N Rodríguez-Priego, L Porcu, MBP Peña, EC Almendros
Journal of Retailing and Consumer Services 72, 103284, 2023
352023
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
MB Prados-Peña, S del Barrio-Garcia
Journal of Cultural Heritage 31, 170-179, 2018
332018
Key antecedents of brand equity in heritage brand extensions: the moderating role of tourist heritage experience
MB Prados-Peña, S Del Barrio-García
European Research on Management and Business Economics 27 (3), 100153, 2021
282021
Crafts as a key factor in local development: Bibliometric analysis
DF Bellver, MB Prados-Pena, AM García-López, V Molina-Moreno
Heliyon 9 (1), 2023
212023
Using augmented reality and social media in mobile applications to engage people on cultural sites
S de los Ríos, MF Cabrera-Umpiérrez, MT Arredondo, M Páramo, ...
Universal Access in Human-Computer Interaction. Universal Access to …, 2014
182014
Sustainable crafts: Describing conceptual evolution through a bibliometric analysis and systematic literature review
MB Prados-Pena, FJ Galvez-Sanchez, A García-López, V Molina-Moreno
Frontiers in Environmental Science 10, 949681, 2022
172022
The development of loyalty to earthen defensive heritage as a key factor in sustainable preventive conservation
MB Prados-Peña, ML Gutiérrez-Carrillo, S Del Barrio-García
Sustainability 11 (13), 3516, 2019
162019
Engaging people with cultural heritage: Users’ perspective
ME Beltrán, Y Ursa, S de los Rios, MF Cabrera-Umpiérrez, MT Arredondo, ...
Universal Access in Human-Computer Interaction. Universal Access to …, 2014
152014
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
MB Prados-Peña, FJ Gálvez-Sánchez, P Núñez-Cacho, V Molina-Moreno
Environment, Development and Sustainability 26 (1), 775-797, 2024
132024
How online sales promotions via social networks affect the brand equity of a heritage destination
MB Prados-Peña, E Crespo-Almendros, L Porcu
Heritage 5 (3), 2547-2564, 2022
112022
El plan director de la Alhambra (2007-2015)
MM Villafranca Jiménez
Universidad de Granada, 2007
10*2007
Factors that contribute to the underrepresentation of women academics worldwide: A literature review
B Avolio, E Pardo, MB Prados-Peña
Social Psychology of Education 27 (1), 261-281, 2024
92024
Building heritage brand equity through social media sales promotion: The role of Power Distance
E Crespo‐Almendros, MB Prados‐Peña, L Porcu, JM Alcántara Pilar
International Journal of Tourism Research 25 (3), 305-317, 2023
92023
New technologies for the conservation and preservation of cultural heritage through a bibliometric analysis
MB Prados-Peña, G Pavlidis, A García-López
Journal of Cultural Heritage Management and Sustainable Development, 2023
92023
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
E Crespo-Almendros, MB Prados-Peña, L Porcu, JM Alcántara-Pilar
Academia Revista Latinoamericana de Administración 35 (2), 148-162, 2022
92022
Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector
MB Prados‐Peña, FJ Gálvez‐Sánchez, A García‐López
Sustainable Development 31 (4), 3024-3037, 2023
82023
COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry
MB Prados-Peña, E Crespo-Almendros, L Porcu
Journal of Air Transport Management 103, 102255, 2022
72022
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