| East meets West: Toward a theoretical model linking guanxi and relationship marketing AS Shaalan, J Reast, D Johnson, ME Tourky Journal of Business Research 66 (12), 2515-2521, 2013 | 100 | 2013 |
| The role of corporate identity in CSR implementation: An integrative framework M Tourky, P Kitchen, A Shaalan Journal of Business Research 117, 694-706, 2020 | 89 | 2020 |
| The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance L Porcu, S del Barrio-Garcia, PJ Kitchen, M Tourky Journal of Business Research 119, 435-443, 2020 | 82 | 2020 |
| Corporate identity antecedents and components: Toward a theoretical framework PJ Kitchen, ME Tourky, D Dean, AS Shaalan Corporate Reputation Review 16, 263-284, 2013 | 57 | 2013 |
| Conceptualizing corporate identity in a dynamic environment M Tourky, P Foroudi, S Gupta, A Shaalan Qualitative Market Research: An International Journal 24 (2), 113-142, 2020 | 40 | 2020 |
| Lens or prism? How organisations sustain multiple and competing reputations WS Harvey, M Tourky, E Knight, P Kitchen European Journal of Marketing 51 (4), 821-844, 2017 | 36 | 2017 |
| New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry M Tourky, SFS Alwi, P Kitchen, TC Melewar, A Shaalan Journal of Business Research 109, 595-606, 2020 | 33 | 2020 |
| Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt A Shaalan, A Hegazy, M Tourky, I Elshaer, H Ashour Journal of Marketing Communications 28 (1), 38-72, 2022 | 27 | 2022 |
| When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees? B Cheng, Y Dong, Y Kong, A Shaalan, M Tourky Tourism Management 96, 104693, 2023 | 26 | 2023 |
| The Hidden Costs of Negative Workplace Gossip: Its Effect on Targets’ Behaviors, the Mediating Role of Guanxi Closeness, and the Moderating Effect of Need for … B Cheng, Y Peng, A Shaalan, M Tourky Journal of Business Ethics 182 (1), 287-302, 2023 | 25 | 2023 |
| Harnessing customer mindset metrics to boost consumer spending: a cross‐country study on routes to economic and business growth A Shaalan, G Agag, M Tourky British Journal of Management 34 (1), 442-465, 2023 | 22 | 2023 |
| Arab networking and relationship marketing: is there a need for both? A Shaalan, M Tourky, BR Barnes, C Jayawardhena, I Elshaer Journal of Business & Industrial Marketing 36 (10), 1793-1805, 2021 | 22 | 2021 |
| Negative workplace gossip and targets’ subjective well-being: a moderated mediation model B Cheng, Y Peng, X Zhou, A Shaalan, M Tourky, Y Dong The International Journal of Human Resource Management 34 (9), 1757-1781, 2023 | 20 | 2023 |
| Integrated marketing communications: a global brand-driven approach PJ Kitchen, ME Tourky Springer Nature, 2022 | 19 | 2022 |
| Building internal reputation from organisational values WS Harvey, S Osman, M Tourky Corporate Reputation Review 25 (1), 19-32, 2022 | 13 | 2022 |
| Integrated marketing communications: A contextual international advertising approach PJ Kitchen, M Tourky Integrated communications in the Postmodern Era, 19-48, 2015 | 12 | 2015 |
| De-linking from western epistemologies: Using guanxi-type relationships to attract and retain hotel guests in the Middle East A Shaalan, R Eid, M Tourky Management and Organization Review 18 (5), 859-891, 2022 | 9 | 2022 |
| Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape? P Kitchen, ME Tourky Revista de Estudios Empresariales. Segunda Época, 7-17, 2020 | 5 | 2020 |
| Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19 P Kitchen, M Tourky, M Petrescu, C Réthoré Academy of Business Journal 1, 9-27, 2020 | 5 | 2020 |
| The chatbot revolution: Companies and consumers in a new digital age. A Shaalan, ME Tourky, K Ibrahim The SAGE Handbook of Digital Marketing., 2022 | 4 | 2022 |
