DMO online platforms: Image and intention to visit S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez, D Buhalis Tourism management 65, 116-130, 2018 | 463 | 2018 |
Behind influencer marketing: key marketing decisions and their effects on followers’ responses FJ Martínez-López, R Anaya-Sánchez, M Fernández Giordano, ... Journal of Marketing Management 36 (7-8), 579-607, 2020 | 451 | 2020 |
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites S Molinillo, R Anaya-Sánchez, F Liébana-Cabanillas Computers in Human Behavior 108, 105980, 2020 | 394 | 2020 |
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, M Vallespín-Arán Computers & Education 123, 41-52, 2018 | 371 | 2018 |
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, F Liébana-Cabanillas Journal of Retailing and Consumer Services 63, 102404, 2021 | 320 | 2021 |
Consumer engagement in an online brand community FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo, ... Electronic Commerce Research and Applications 23, 24-37, 2017 | 200 | 2017 |
The customer retail app experience: Implications for customer loyalty S Molinillo, R Aguilar-Illescas, R Anaya-Sanchez, E Carvajal-Trujillo Journal of Retailing and Consumer Services 65, 102842, 2022 | 196 | 2022 |
Influencer marketing: brand control, commercial orientation and post credibility FJ Martínez-López, R Anaya-Sánchez, I Esteban-Millat, H Torrez-Meruvia, ... Journal of marketing management 36 (17-18), 1805-1831, 2020 | 186 | 2020 |
Smart city communication via social media: Analysing residents' and visitors' engagement S Molinillo, R Anaya-Sánchez, AM Morrison, JA Coca-Stefaniak Cities 94, 247-255, 2019 | 175 | 2019 |
The impact of affective and cognitive app experiences on loyalty towards retailers S Molinillo, A Navarro-García, R Anaya-Sánchez, A Japutra Journal of Retailing and Consumer Services 54, 101948, 2020 | 174 | 2020 |
Online brand communities FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo Gewerbestrasse, Switzerland: Springer International Publishing, 2016 | 115 | 2016 |
A social commerce intention model for traditional e-commerce sites S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez Journal of theoretical and applied electronic commerce research 13 (2), 80-93, 2018 | 111 | 2018 |
Trust and loyalty in online brand communities R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo, FJ Martínez-López Spanish Journal of Marketing-ESIC 24 (2), 177-191, 2020 | 106 | 2020 |
Distribución comercial aplicada 2ª ed. SM Jiménez Esic Editorial, 2014 | 94 | 2014 |
Social media-based collaborative learning: Exploring antecedents of attitude S Molinillo, R Anaya-Sánchez, R Aguilar-Illescas, M Vallespín-Arán The Internet and Higher Education 38, 18-27, 2018 | 54 | 2018 |
Millennial consumer preferences in social commerce web design R Anaya-Sánchez, JM Castro-Bonaño, E González-Badía Revista Brasileira de Gestão de Negócios 22, 123-139, 2020 | 52 | 2020 |
Destination image on the DMO's platforms: official website and social media S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez Tourism & Management Studies 13 (3), 5-14, 2017 | 45 | 2017 |
Improving travellers' trust in restaurant review sites R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, F Liébana-Cabanillas Tourism Review 74 (4), 830-840, 2019 | 42 | 2019 |
Exploring the antecedents of customers’ willingness to use service robots in restaurants S Molinillo, F Rejón-Guardia, R Anaya-Sánchez Service Business 17 (1), 167-193, 2023 | 28 | 2023 |
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience S Molinillo, F Rejón‐Guardia, R Anaya‐Sánchez, F Liébana‐Cabanillas Psychology & Marketing 40 (11), 2272-2290, 2023 | 26 | 2023 |