| Episodic memory and appetite regulation in humans JM Brunstrom, JF Burn, NR Sell, JM Collingwood, PJ Rogers, ... PloS one 7 (12), e50707, 2012 | 141 | 2012 |
| Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non‐smokers OM Maynard, MR Munafò, U Leonards Addiction 108 (2), 413-419, 2013 | 116 | 2013 |
| Avoidance of cigarette pack health warnings among regular cigarette smokers OM Maynard, A Attwood, L O’Brien, S Brooks, C Hedge, U Leonards, ... Drug and alcohol dependence 136, 170-174, 2014 | 114 | 2014 |
| Have e-cigarettes renormalised or displaced youth smoking? Results of a segmented regression analysis of repeated cross sectional survey data in England, Scotland and Wales B Hallingberg, OM Maynard, L Bauld, R Brown, L Gray, E Lowthian, ... Tobacco control 29 (2), 207-216, 2020 | 75 | 2020 |
| Plain cigarette packs do not exert P avlovian to instrumental transfer of control over tobacco‐seeking L Hogarth, OM Maynard, MR Munafò Addiction 110 (1), 174-182, 2015 | 67 | 2015 |
| Informing drinkers: Can current UK alcohol labels be improved? AKM Blackwell, K Drax, AS Attwood, MR Munafò, OM Maynard Drug and alcohol dependence 192, 163-170, 2018 | 61 | 2018 |
| Alcohol pictorial health warning labels: the impact of self-affirmation and health warning severity C Sillero-Rejon, AS Attwood, AKM Blackwell, JA Ibáñez-Zapata, ... BMC public health 18, 1-9, 2018 | 44 | 2018 |
| A qualitative study of e-cigarette emergence and the potential for renormalisation of smoking in UK youth R Brown, L Bauld, E de Lacy, B Hallingberg, O Maynard, J McKell, ... International Journal of Drug Policy 75, 102598, 2020 | 40 | 2020 |
| No Impact of Calorie or Unit Information on Ad Libitum Alcohol Consumption OM Maynard, T Langfield, AS Attwood, E Allen, I Drew, A Votier, ... Alcohol and Alcoholism 53 (1), 12-19, 2018 | 37 | 2018 |
| Reactions to graphic and text health warnings for cigarettes, sugar-sweetened beverages, and alcohol: An online randomized experiment of US adults MG Hall, AH Grummon, AJ Lazard, OM Maynard, LS Taillie Preventive medicine 137, 106120, 2020 | 35 | 2020 |
| Group VR experiences can produce ego attenuation and connectedness comparable to psychedelics DR Glowacki, RR Williams, MD Wonnacott, OM Maynard, R Freire, ... Scientific Reports 12 (1), 8995, 2022 | 30 | 2022 |
| Neural mechanisms underlying visual attention to health warnings on branded and plain cigarette packs OM Maynard, JCW Brooks, MR Munafò, U Leonards Addiction 112 (4), 662-672, 2017 | 30 | 2017 |
| Plate size and food consumption: a pre-registered experimental study in a general population sample D Kosīte, LM König, K De-Loyde, I Lee, E Pechey, N Clarke, O Maynard, ... International Journal of Behavioral Nutrition and Physical Activity 16, 1-9, 2019 | 28 | 2019 |
| Causal language in health warning labels and US adults’ perception: A randomized experiment MG Hall, AH Grummon, OM Maynard, MR Kameny, D Jenson, BM Popkin American Journal of Public Health 109 (10), 1429-1433, 2019 | 28 | 2019 |
| Neural correlates of cigarette health warning avoidance among smokers G Stothart, O Maynard, R Lavis, M Munafò Drug and Alcohol Dependence 161, 155-162, 2016 | 28 | 2016 |
| Effects of first exposure to plain cigarette packaging on smoking behaviour and attitudes: a randomised controlled study OM Maynard, U Leonards, AS Attwood, L Bauld, L Hogarth, MR Munafò BMC Public Health 15, 1-9, 2015 | 27 | 2015 |
| The impact on selection of non-alcoholic vs alcoholic drink availability: an online experiment AKM Blackwell, K De-Loyde, GJ Hollands, RW Morris, LA Brocklebank, ... BMC Public Health 20, 1-9, 2020 | 26 | 2020 |
| Avoidance of tobacco health warnings? An eye‐tracking approach C Sillero‐Rejon, U Leonards, MR Munafò, C Hedge, J Hoek, B Toll, ... Addiction 116 (1), 126-138, 2021 | 25 | 2021 |
| Severity and susceptibility: measuring the perceived effectiveness and believability of tobacco health warnings OM Maynard, H Gove, AL Skinner, MR Munafò BMC public health 18, 1-6, 2018 | 20 | 2018 |
| Using neuroscience to inform tobacco control policy OM Maynard, FJ McClernon, JA Oliver, MR Munafò Nicotine and Tobacco Research 21 (6), 739-746, 2019 | 19 | 2019 |
