| Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective N Muhamad, VS Leong, D Mizerski Journal of Islamic Marketing 7 (1), 74-94, 2016 | 86 | 2016 |
| Does the country of origin of a halal logo matter? The case of packaged food purchases N Muhamad, VS Leong, N Md Isa Review of International Business and Strategy 27 (4), 484-500, 2017 | 82 | 2017 |
| Measuring religiosity among Muslim consumers: observations and recommendations MT Salam, N Muhamad, VS Leong Journal of Islamic Marketing 10 (2), 633-652, 2019 | 59 | 2019 |
| Communicating value to enhance service visualization VS Leong, S Hibbert, C Ennew Journal of Services marketing 32 (6), 645-656, 2018 | 20 | 2018 |
| Muslim millennials’ attitudes towards fashion advertising MT Salam, N Muhamad, VS Leong International Journal of Advertising 38 (5), 796-819, 2019 | 13 | 2019 |
| Corporate image as an enabler of customer retention VS Leong, DMH Ahady, N Muhamad International Journal of Quality and Service Sciences 14 (3), 486-503, 2022 | 11 | 2022 |
| Healthcare quality for Muslims: TCCM and TSR frameworks analyses S Islam, N Muhamad, VS Leong Journal of Islamic Marketing 14 (3), 775-798, 2023 | 8 | 2023 |
| Attitudes toward advertising in Brunei Darussalam MT Salam, N Muhamad, VS Leong Journal of Business and Economic Analysis 1 (01), 81-99, 2018 | 4 | 2018 |
| Brunei Darussalam: consumption and marketing in an Islamic monarchy LV Shiem, TS Ee Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New …, 2016 | 4 | 2016 |
| Value co-creation in the social media platform: The perspectives of organisations and prosumers S Islam, N Muhamad, VS Leong, WH Sumardi Digitalisation and organisation design, 137-155, 2022 | 3 | 2022 |
| Religion standard of product quality and certification: The case of Muslim consumers’ perceptions of halal logos VS Leong, N Muhamad MAGScholar Annual Conference, Jogjakarta: Marketing In Asia Group, 2014 | 3 | 2014 |
| Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions S Islam, N Muhamad, M Rokonuzzaman, P Iyer, VS Leong Journal of Consumer Behaviour 23 (1), 186-202, 2024 | 2 | 2024 |
| Modesty in Islamic fashion marketing communications in ASEAN MT Salam, NB Muhamad, VS Leong Muslim Piety as Economy, 169-188, 2019 | 2 | 2019 |
| Muslim consumers' attitudes toward fashion advertising: a conceptual framework MT Salam, N Muhamad, VS Leong International Journal of Islamic Marketing and Branding 3 (3), 245-264, 2018 | 2 | 2018 |
| Cue utilisation theory: A multidimensional measurement on perceived quality of Asian automobile brands VS Leong, N Muhamad, WH Sumardi Australia & New Zealand Marketing Academy Conference, University of Auckland …, 2013 | 2 | 2013 |
| Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services VS Leong University of Nottingham, 2009 | 2 | 2009 |
| Social comparison orientation and religious commitment influence on outbound travel intentions N Muhamad, S Islam, VS Leong Asia Pacific Journal of Tourism Research 27 (11), 1144-1166, 2022 | 1 | 2022 |
| Brunei Halal Tourism Outlook N Muhamad, VS Leong, M Masri The Routledge Handbook of Halal Hospitality and Islamic Tourism, 180-190, 2019 | 1 | 2019 |
| Capitalizing on Ethical Corporate Identity to Competitively Position Brands VS Leong, KCP Low Business Journal for Entrepreneurs 2012 (4), 104-119, 2012 | 1 | 2012 |
| National philosophy and religion on corporate social responsibility/public relations initiatives: a case study of Islamic influence in Brunei business system VS Leong, Z Sarabia-Panol, N Muhamad Asian Journal of Business Ethics, 1-29, 2024 | | 2024 |
Pg Md Hasnol Alwee Pg Md SallehAssistant Professor, Universiti Brunei DarussalamPatvirtintas el. paštas ubd.edu.bn
