| The influence of e-word-of-mouth on travel decision-making: consumer profiles J Hernández-Méndez, F Muñoz-Leiva, J Sánchez-Fernández Current issues in tourism 18 (11), 1001-1021, 2015 | 261 | 2015 |
| Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology F Muñoz-Leiva, J Hernández-Méndez, D Gómez-Carmona Physiology & behavior 200, 83-95, 2019 | 203 | 2019 |
| Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model F Muñoz‐Leiva, J Hernández‐Méndez, J Sánchez‐Fernández Online Information Review, 2012 | 197 | 2012 |
| What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists J Hernández-Méndez, F Muñoz-Leiva Computers in Human Behavior 50, 618-625, 2015 | 183 | 2015 |
| Etourism advertising effectiveness: banner type and engagement as moderators F Muñoz-Leiva, F Liébana-Cabanillas, J Hernández-Méndez Journal of Services Marketing, 2018 | 37 | 2018 |
| Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers J Hernández-Méndez, N Baute-Díaz Current Issues in Tourism, 2023 | 25 | 2023 |
| An extended theory of planned behaviour model to predict intention to use bioplastic DG Taño, JH Méndez, R Díaz-Armas Journal of Social Marketing, 2021 | 25 | 2021 |
| Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique F Muñoz-Leiva, J Hernández-Méndez, FJ Liébana-Cabanillas, ... Tourism & Management Studies 12 (2), 7-17, 2016 | 11 | 2016 |
| Hábitos de consumo de vino en Canarias: Frenos e impulsores al consumo de vinos canarios R Díaz Armas, D Gutiérrez Taño, J Hernández Méndez, ... Fundación General de la Universidad de La Laguna, 2020 | 3 | 2020 |
| Satisfacción del turista con la experiencia de compra de souvenirs: el caso de un destino insular masivo de sol y playa DG Taño, JH Méndez, RJD Armas PASOS Revista de Turismo y Patrimonio Cultural 18 (4), 531-544, 2020 | 2 | 2020 |
| The effectiveness of virtual versus human influencer marketing for tourism destinations J Hernández-Méndez, N Baute-Díaz, D Gutiérrez-Taño Journal of Vacation Marketing, 2024 | | 2024 |
| Influence of the Attractiveness of Wines on Quality Perception and Consumption Intention AF Martín, RD Armas, JH Méndez, NB Díaz EasyChair, 2021 | | 2021 |
| Influencia del atractivo de la presentación de los vinos en la percepción de calidad e intención de consumo R Díaz Armas, D Gutiérrez Taño, A Fernández Martín, ... Fundación General de la Universidad de La Laguna, 2021 | | 2021 |
Francisco Muñoz-LeivaUniversity of Granada (Full Professor)Verified email at ugr.es
