| Predicting advertising success beyond traditional measures: new insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 610 | 2015 |
| Consumer neuroscience: applications, challenges, and possible solutions H Plassmann, V Venkatraman, S Huettel, C Yoon Journal of Marketing Research 52 (4), 427-435, 2015 | 547 | 2015 |
| Sleep deprivation elevates expectation of gains and attenuates response to losses following risky decisions V Venkatraman, YM Chuah, SA Huettel, MWL Chee Sleep 30 (5), 603-609, 2007 | 434 | 2007 |
| The neural basis of interindividual variability in inhibitory efficiency after sleep deprivation YML Chuah, V Venkatraman, DF Dinges, MWL Chee Journal of Neuroscience 26 (27), 7156-7162, 2006 | 414 | 2006 |
| Functional imaging of working memory following normal sleep and after 24 and 35 h of sleep deprivation: Correlations of fronto-parietal activation with performance MWL Chee, LYM Chuah, V Venkatraman, WY Chan, P Philip, DF Dinges Neuroimage 31 (1), 419-428, 2006 | 324 | 2006 |
| New scanner data for brand marketers: how neuroscience can help better understand differences in brand preferences V Venkatraman, JA Clithero, GJ Fitzsimons, S Huettel Journal of consumer psychology 22, 143-153, 2012 | 281 | 2012 |
| Separate neural mechanisms underlie choices and strategic preferences in risky decision making V Venkatraman, JW Payne, JR Bettman, MF Luce, SA Huettel Neuron 62 (4), 593-602, 2009 | 272 | 2009 |
| Sleep deprivation biases the neural mechanisms underlying economic preferences V Venkatraman, SA Huettel, LYM Chuah, JW Payne, MWL Chee Journal of Neuroscience 31 (10), 3712-3718, 2011 | 266 | 2011 |
| Neural correlates of symbolic and non-symbolic arithmetic V Venkatraman, D Ansari, MWL Chee Neuropsychologia 43 (5), 744-753, 2005 | 260 | 2005 |
| Age and culture modulate object processing and object—scene binding in the ventral visual area JO Goh, MW Chee, JC Tan, V Venkatraman, A Hebrank, ED Leshikar, ... Cognitive, Affective, & Behavioral Neuroscience 7 (1), 44-52, 2007 | 255 | 2007 |
| Dissociation of cortical regions modulated by both working memory load and sleep deprivation and by sleep deprivation alone WC Choo, WW Lee, V Venkatraman, FS Sheu, MWL Chee Neuroimage 25 (2), 579-587, 2005 | 243 | 2005 |
| Cortical effects of anticipation and endogenous modulation of visceral pain assessed by functional brain MRI in irritable bowel syndrome patients and healthy controls GH Song, V Venkatraman, KY Ho, MWL Chee, KG Yeoh, CH Wilder-Smith Pain 126 (1-3), 79-90, 2006 | 229 | 2006 |
| Resolving response, decision, and strategic control: evidence for a functional topography in dorsomedial prefrontal cortex V Venkatraman, AG Rosati, AA Taren, SA Huettel Journal of Neuroscience 29 (42), 13158-13164, 2009 | 210 | 2009 |
| Age-related changes in object processing and contextual binding revealed using fMR adaptation MWL Chee, JOS Goh, V Venkatraman, JC Tan, A Gutchess, B Sutton, ... Journal of Cognitive Neuroscience 18 (4), 495-507, 2006 | 187 | 2006 |
| A parallel functional topography between medial and lateral prefrontal cortex: evidence and implications for cognitive control AA Taren, V Venkatraman, SA Huettel Journal of Neuroscience 31 (13), 5026-5031, 2011 | 139 | 2011 |
| An overall probability of winning heuristic for complex risky decisions: Choice and eye fixation evidence V Venkatraman, JW Payne, SA Huettel Organizational Behavior and Human Decision Processes 125 (2), 73-87, 2014 | 125 | 2014 |
| Effect of language switching on arithmetic: A bilingual fMRI study V Venkatraman, SC Siong, MWL Chee, D Ansari Journal of Cognitive Neuroscience 18 (1), 64-74, 2006 | 117 | 2006 |
| Comparison of block and event‐related fMRI designs in evaluating the word‐frequency effect MWL Chee, V Venkatraman, C Westphal, SC Siong Human brain mapping 18 (3), 186-193, 2003 | 115 | 2003 |
| Strategic control in decision‐making under uncertainty V Venkatraman, SA Huettel European Journal of Neuroscience 35 (7), 1075-1082, 2012 | 99 | 2012 |
| Dissociating response conflict from numerical magnitude processing in the brain: An event-related fMRI study D Ansari, JA Fugelsang, B Dhital, V Venkatraman NeuroImage 32 (2), 799-805, 2006 | 95 | 2006 |
Michael CheeCentre for Sleep and Cognition, National University of SingaporeVerified email at nus.edu.sg
