| A theoretical approach of the concept of innovation IL Popa, G Preda, M Boldea Managerial Challenges of the Contemporary Society. Proceedings, 151, 2010 | 150 | 2010 |
| Consumer Innovativeness: A Marketing Approach. C Dobre, A Dragomir, G Preda Management & Marketing 4 (2), 2009 | 146 | 2009 |
| The common values of social media marketing and luxury brands. The millennials and generation z perspective C Dobre, AM Milovan, C Duțu, G Preda, A Agapie Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2532 …, 2021 | 50 | 2021 |
| The influence of entrepreneurial orientation and market-based organizational learning on the firm's strategic innovation capability G Preda Management & Marketing 8 (4), 607, 2013 | 38 | 2013 |
| Perceptions of future employees toward CSR environmental practices in tourism DC Gligor-Cimpoieru, VP Munteanu, RD Nițu-Antonie, A Schneider, ... Sustainability 9 (9), 1631, 2017 | 34 | 2017 |
| Organizational ambidexterity and competitive advantage: Toward a research model G Preda Management & Marketing-Craiova, 67-74, 2014 | 26 | 2014 |
| The role of employee diversity, inclusion and development for socially responsible management strategies and financial performance of European companies GG Noja, M Cristea, I Banaduc, G Preda, CS Ponea International Conference on Computational Methods in Experimental Economics …, 2019 | 7 | 2019 |
| Individual Consequences of Internal Marketing RI Naghi, G Preda Studia Universitatis „Vasile Goldis” Arad–Economics Series 25 (2), 35-53, 2015 | 7 | 2015 |
| THEORETICAL APPROACH OF THE CONCEPT OF INNOVATION I Lala Popa, G Preda, M Boldea Faculty of Economics and Business Administration, Babes-Bolyai University, 2010 | 6 | 2010 |
| Post-purchase behaviour triggers in branded mobile shopping apps C Dobre, AM Milovan, G Preda, R Naghi Marketing Intelligence & Planning 41 (3), 344-359, 2023 | 4 | 2023 |
| Organizational consequences of internal marketing NR Ionuţ, P Gheorghe, P Iulia Ovidius University Annals, Series Economic Sciences 15 (1), 560-565, 2015 | 2 | 2015 |
| The strategic innovation: conceptual framework G Preda Marketing From Information to Decision, 387-398, 2009 | 2 | 2009 |
| The Perceived Value of Higher Education and University Competitiveness-The Rubik Cube Metaphor C Dobre, G Preda, A Milovan, RI Naghi, SI Prada Review of Innovation and Competitiveness: A Journal of Economic and Social …, 2021 | 1 | 2021 |
| The Relationship Between Internal Market Orientation and Employee Job Satisfaction: The Case of The Romanian Banking Sector RI NAGHI, G PREDA, AC Dragomir Studia Universitatis Babeș-Bolyai Negotia, 5-41, 2018 | 1 | 2018 |
| Model for Testing Trust in E-Commerce PS Lup, GI Prostean, G Preda Management, Innovation and Entrepreneurship in Challenging Global Times …, 2024 | | 2024 |
| Perceptions of Future Employees toward CSR Environmental Practices in Tourism DC Gligor, VP Munteanu, RD Nițu-Antonie, A Schneider, G Preda Sustainability 9 (9), 1-14, 2017 | | 2017 |
| Cunoştinţele despre piaţă şi performanţele de marketing ale firmei F FOLTEAN, H HĂLMĂJAN, G PREDA Revista română de marketing, 42, 2007 | | 2007 |
