| Customer experience in fintech CM Barbu, DL Florea, DC Dabija, MCR Barbu Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1415
, 2021 | 129 | 2021 |
| The impact of COVID-19 pandemic on food waste behaviour of young people A Burlea-Schiopoiu, RF Ogarca, CM Barbu, L Craciun, IC Baloi, LS Mihai Journal of Cleaner Production 294, 126333, 2021 | 86 | 2021 |
| From ownership to access: How the sharing economy is changing the consumer behavior CM Barbu, DL Florea, RF Ogarcă, MCR Barbu Amfiteatru Economic 20 (48), 373-387, 2018 | 74 | 2018 |
| Corporate governance and firm performance C Bocean, CM Barbu Management and Marketing Journal 5 (1), 125-131, 2007 | 68 | 2007 |
| Business models of the sharing economy CM Barbu, RŞ Bratu, EM Sîrbu Revista de Management Comparat International 19 (2), 154-166, 2018 | 51 | 2018 |
| Branding in small business MC Barbu, RF Ogarcă, MCR Barbu Management & Marketing 8 (1), 31-38, 2010 | 35 | 2010 |
| Retail store design and environment as branding support in the services marketing T Nistorescu, CM Barbu Management & Marketing 6 (1), 11-17, 2008 | 31 | 2008 |
| Management: functii, structuri, procese D Constantinescu, R Ogarca, MC Barbu, GC Bocean Universitaria, 2008 | 30 | 2008 |
| INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE SM ŞOMĂCESCU, CM BARBU, T Nistorescu Management & Marketing Journal 14 (1), 91-100, 2016 | 23 | 2016 |
| Cultural adaptation of products CM Barbu Management & Marketing-Craiova, 105-110, 2011 | 21 | 2011 |
| The Brand as Strategic Asset of the Organization L Craciun, CM Barbu Revista de Management Comparat International 15 (1), 69-77, 2014 | 17 | 2014 |
| A model of fans reaction to resurrected brands of sport organizations DL Florea, CM Barbu, MCR Barbu International Journal of Sports Marketing and Sponsorship 19 (2), 127-146, 2018 | 15 | 2018 |
| The Meanings of" Made in Romania" among the Romanian Consumers CM Barbu Theoretical & Applied Economics 18 (7), 31-42, 2011 | 15 | 2011 |
| ISO 26000: A Vital Vector in Interconnecting the Human Resource Management Standards CM Barbu, M Logofătu, C Olari ISO 26000-A Standardized View on Corporate Social Responsibility: Practices
, 2019 | 14 | 2019 |
| Aligning the brand identity and brand image after rebranding CM Barbu Management & Marketing 14 (2), 180-187, 2016 | 14 | 2016 |
| A model for enterprises environmental scanning T Nistorescu, CM Barbu Management & Marketing 4 (1), 57-62, 2006 | 13 | 2006 |
| TRAINING OF PERSONNEL IN LEADERSHIP POSITIONS IN SPORT ORGANIZATIONS RMC Barbu, MC Barbu Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae 57 (3), 41-51, 2012 | 12 | 2012 |
| TRADEMARK VS BRAND: A CONCEPTUAL APPROACH T Nistorescu, C Mihail BARBU, RI Dumitriu Management & Marketing Journal 11 (1), 29-37, 2013 | 11 | 2013 |
| Marketing developments in the sharing economy MCR Barbu, CM Barbu, DL Diaconescu New Trends in Sustainable Business and Consumption, 97, 2020 | 10 | 2020 |
| Marketing international CM Barbu Editura Universitaria, Craiova, 2010 | 10* | 2010 |
