| Transition to digital entrepreneurship with a quest of sustainability: Development of a new conceptual framework G Baranauskas, AG Raišienė Sustainability 14 (3), 1104, 2022 | 34 | 2022 |
| Changing patterns in process management and improvement: using RPA and RDA in non-manufacturing organizations G Baranauskas European Scientific Journal 14 (26), 251-264, 2018 | 30 | 2018 |
| Mapping the scientific research on mass customization domain: a critical review and bibliometric analysis G Baranauskas, AG Raišienė, R Korsakienė Journal of risk and financial management 13 (9), 220, 2020 | 17 | 2020 |
| DIGITALIZATION IMPACT ON TRANSFORMATIONS OF MASS CUSTOMIZATION CONCEPT: CONCEPTUAL MODELLING OF ONLINE CUSTOMIZATION FRAMEWORKS. G Baranauskas Marketing & Management of Innovations, 2020 | 17 | 2020 |
| Application of customisation and personalisation in digital solutions of the non-life insurance market: a case study of Lithuanian, Latvian and Estonian e-sales platforms G Baranauskas Engineering Management in Production and Services 13 (2), 68-82, 2021 | 11 | 2021 |
| Reflections on the customer decision-making process in the digital insurance platforms: an empirical study of the baltic market G Baranauskas, AG Raišienė Applied sciences 11 (18), 8524, 2021 | 9 | 2021 |
| Mass personalization vs. mass customization: Finding variance in semantical meaning and practical implementation between sectors G Baranauskas Social transformations in contemporary society (STICS 2019): proceedings of …, 2019 | 8 | 2019 |
| Expert-based evaluation of digitalization and Mass Customization in the Baltic non-life insurance online platforms G Baranauskas, AG Raišienė Journal of Eastern European and Central Asian research. Minneapolis …, 2021 | 5 | 2021 |
| Application of big data analytics in customization of e-mass service: main possibilities and obstacles G Baranauskas Organizacijų vadyba: sisteminiai tyrimai, 1-11, 2019 | 3 | 2019 |
| Drivers and challenges of customer satisfaction assessment in modern" Business to business" models SJ Raišys, G Baranauskas | 2 | 2022 |
| Hybrid methods of process and project management: Would they work for mass customization in public sector AG Raišiene, G Baranauskas International Conference on Creativity and Innovation, ICMI Kindai …, 2018 | 2 | 2018 |
| Digital and Customizable Insurance: Empirical Findings and Validation of Behavioral Patterns, Influential Factors, and Decision-Making Framework of Baltic Insurance Consumers … G Baranauskas Intelligent Systems in Digital Transformation: Theory and Applications, 397-426, 2022 | 1 | 2022 |
| Implementation of hybrid (integrated) methods for planning process optimization G Baranauskas Social transformations in contemporary society: proceedings of annual …, 2018 | 1 | 2018 |
| Computer mediated communication in a context of modern organization: a scoping review G Baranauskas Contemporary Research on Organization Management and Administration, 65-78, 0 | 1 | |
| Combined mass customization and personalization methods to model end-user behavior in digital insurance platforms G Baranauskas Mykolo Romerio universitetas., 2023 | | 2023 |
| Ekonominės elgsenos teorijos nuostatų ir duomenų analitikos suderinimas šiuolaikinių organizacijų mokymo (si) srities procesuose G Baranauskas, M Pakrosnytė ALTA'18. Pažangios mokymosi technologijos ir aplikacijos. Žaidybinimas …, 2018 | | 2018 |
| Review of a process prioritization in mass customization G Baranauskas Contemporary research on organization management and administration (CROMA …, 2018 | | 2018 |
| Planavimo procesų tobulinimo, taikant taupios gamybos sistemos Kanban įrankį, galimybių analizė G Baranauskas Mykolo Romerio universitetas., 2017 | | 2017 |
| Marketing and Management of Innovations G Baranauskas | | |
